AdWords Success Secrets REVEALED!

by Matt MacPherson

This is my much overdue contribution to the Warrior Forum. Enjoy. I start with the basics and gradually go more advanced. If you can add something specific of value to this thread, I will buy you a $15 beer. It’s not much, but you get the feeling of “winning”.

Create very specific AdGroups. Specific AdGroups are of the utmost importance. If you can't get this down pat you will almost certainly lose money. Create AdGroups around bolded keywords. So, for example, if you were advertising a weight loss program you would create an AdGroup for "Fast Weight Loss", "Rapid Weight Loss", "Weight Loss Diet", How to Lose Weight", etc.
Make sure your ad copy is very good. The higher your CTR, the less you pay per click.The title should contain the keywords you created the AdGroup around (these keywords will be bold). For example: "Fast Weight Loss Tips" for the "Fast Weight Loss" AdGroup.

This is a simple, boring and EFFECTIVE title. Don't try anything fancy. Focus on making the title bolded with relevant copy.Secondly, focus on benefits in the Line 1 and Line 2 sections. A lot of gurus say to include a feature on line 1 and then a benefit on line 2. I have personally found that the more benefit you include the better.Line1: Rapidly Lose Weight In 7 DaysLine2 : 88.3% Success Rate - Quick & EasyI have found that adding a "success rate" really boosts CTR. If you have it in Line1, it increases it even more, my tests have shown. The success rate must be believable and specific. Add a decimal place or two.The first word on Line1 is also very important. Great starter words that boost CTR are as follows: New, Discover, Free, Easy, Quick. There are many more. Split test as many as you can.

Next up would be continuously split testing different ad variations. Set the rotation to be even so the ads are displayed 50/50. You can set this under campaign options. I always try to have 2 ad variations running under each separate AdGroup at all times. Or at least for my most clicked ads. Most of the time, any boost in CTR discovered in one AdGroup will transfer over into your other AdGroups.The split testing tool I use (in order to determine statistical accuracy) is located here. It’s free.

If you’re not adding negative keywords you’re wasting tons of money. Go to the free keyword tool from WordTracker and type in keywords relating to your niche. Find all the words that look like they’re not relevant to whatever it is you’re selling. Add as many non-relevant searches as you possibly can. For example, if you are selling a weight loss ebook, you would add the word “pills” and “pill”. Anyone searching for “weight loss pill” will not see your add. Add as many of these as you can! It will boost your conversion rate, CTR and overall ROI.
Last on the list is conversion tracking. Install the Google conversion tracking tool onto your thank you page so you can monitor specifically what AdGroups make the most money for you. Over time, you will know exactly what your cost per conversion is.

If you sell your product for $47 and your cost per conversion is $15, then you’re making a very healthy profit! Continually monitor each AdGroup and each keyword over the span of many conversions. Weed out every unprofitable keyword you can and watch your bottom line grow stronger.If you don’t sell your own product and promote as an affiliate, email the owner of the website and ask if they could install your conversion tracking code on their thank you page. If you’ve been doing a good job as an affiliate and making the vendor money, they should install it for you. Nevertheless, make it to their benefit as much as you possibly can when emailing them.If you can add anything to add, please do so. If I can personally benefit from your tip, I’ll send you a $15 beer. You can post tips about the content network, how to boost CTR, copywriting ads, etc