OsCommerce adalah aplikasi shopping chart yang di desain khusus untuk pengguna yang tidak mau direpotkan dengan rumitnya bahasa pemrograman web ataupun desain arsitekturnya. Aplikasi ini memudahkan dalam membangun sebuag toko online dengan langkah yang cepat, mudah dan user friendly. Oscommerce adalah sebuah solusi aplikasi toko online yang dikembangkan oleh sebuah komunitas open source dibawah lisensi GNU General Public License dan kini digunakan di lebih 54 negara. Oscommerce dikemas dalam satu paket instalasi sehingga pengguna dapat langsung mensetup, menjalankan dan mengelola toko online mereka dengan biaya seminimal mungkin, bahkan tanpa membayar satu sen pun untuk lisensi pembelian aplikasinya.
Fasilitas Oscommerce adalah sbb:
Membuat dan menyimpan pelanggan secara otomatis
Merekam semua transaksi yg terjadi
Fasilitas search untuk pencarian produk
Form kontak email dengan pelanggan
Prosedur check out dan transaksi yg aman menggunakan metode SSL connection
Mengelompokkan produk berdasarkan kategori
Menampilkan produk “bestseller”
Menampilkan daftar pelanggan yang membeli produk tertentu
Mendukung berbagai bahasa (54) termasuk Indonesia
Mendukung berbagai mata uang dan dapt melakukan konversi dari satu mata uang ke mata uang lainnya
Desain dan layout dapat di modifikasi sesuai keiinginan
Dapat menerima pembayaran online sperti Paypal, Authorize.net, iPayment, 2CO dll
Rekaman data statisktik produk maupun pelanggan
Pengaturan biaya pajak, pengiriman dan pembayaran
Backup data
Mailint List/Newsletter
Dukungan penuh dari anggota komunitas open source oscomerce dalam konsultasi, kontribusi, update, bugs, report maupun diskusi
INSTALASIAda 2 cara dalam melakukan instalasi oscommerce, yaitu : melalui cpanel atau manual. untuk bagian 1 ini saya akan menjelaskan instalasi melalui cpanel, langkah2 spt berikut
Siapkan domain dan hotisngnya. Saya akan menggunakan subdomain http://tokokomputer.abilonline.com
Masuk cpanel
Klik Fantastico
Klik Oscommerce
Klik New Installation
Masukkan data2 yg diperlukan
Install on Domain : Pilih Domain yg akan di-install
Install on Directory : Jika mau di-install di directory, masukkan nama directory, jika diinstall di root directory, kosongi saja
Administrator username : Masukkan nama admin nya
Password : Password Admin
Shop Name : Nama Tokonya
Owner Name : Nama Pemilik nya
Email Sender : Email yg akan digunakan oleh toko untuk mengirin ino ke pelanggan
Email Address : Semua Transaksi akan dikirim ke email ini
Use SSL : Jika anda menggunakan layanan secure SSL, jika tidak ilih No
Secure Hostname : Jika pilih No, kosongi saja
Yg lainnya pilih default dulu saja
Kemudian Klik “Install OS Commerce
Klik Finish Installation
Masukkan Nama Email, dimana data2 akan dikirim ke mail tsb
Selessai
18 May 2008
16 May 2008
Status YM
Ini adalah cara tuk nampilin status yahoo messenger di blog/web..Silahkan copy kode tersebut dan letakkan di sidebar blog atau dalam web anda..
Dengan mengganti yahoo id jokopurwanto16dengan yahoo id anda dan juga pilih variasi gambar-nya dari t=0 - t=5..Apa perbedaan dari style id ini? perbedaannya adalah ukuran dari icon itu sendiri, silahkan dipilih-dipilih...Otreh....1.t=0 2.t=1 3.t=2 4.t=3 5.t=4 6.t=5
Dengan mengganti yahoo id jokopurwanto16dengan yahoo id anda dan juga pilih variasi gambar-nya dari t=0 - t=5..Apa perbedaan dari style id ini? perbedaannya adalah ukuran dari icon itu sendiri, silahkan dipilih-dipilih...Otreh....1.t=0 2.t=1 3.t=2 4.t=3 5.t=4 6.t=5
Privacy Policy
Masih ingat kan update TOS Google terbaru untuk melengkapi web site beradsense dengan halaman privacy policy?Deadline pemasangan Privacy Policy ini kayaknya sudah mau habis,mungkin sekitar 20 hari an lagi.Bagi yang masih belum melengkapi webnya dengan halaman privacy policy segera lengkapi.
Dan berikut saya akan buatkan panduan singkat tentang bagaimana membuat halaman privacy policy di blog kita,baik untuk blogger maupun wordpress.
Sebelumnya siapkan url website atau blog anda dan masukan ke dalam
link berikut :
1.http://www.serprank.com/privacy-policy-generator/index.php
2.atau di www.the-dma.org/privacy/privacypolicygenerator.shtml
kedua link diatas bisa membuatkan anda sebuah halam privacy policy secara instant (jadi gak usah pusing ngarang bahasa inggris nya,paling juga seminggu nggak kelar kalo ngarang…he..he )
Dan link pertama kayaknya lebih disuka pengguna,karena lebih simple tinggal memasukan url website anda,dan isikan email,centang google adsense lalu klik create privacy policy,dah jadi deh privacy policy nya
lalu copy Privacy policy yang telah jadi tadi,dengan langkah-langkah sebagai berikut ;
1.untuk blogger ;
posting privacy policy di posting biasa tapi set up tanggal posting untuk tanggal yang lama,agar tidak akan muncul di halaman utama.Klik new post,paste privacy policy tadi ke halaman posting
selanjutnya klik post option untuk megatur tanggal posting seolah-olah telah lama agar halam privacy policy tidak muncul dihalaman depan.
Setelah itu klik publish,bila telah sukses terpublish,klik view Blog,dan klik judul Privacy Policy (itu merupakan halaman permalink privacy Policy web anda.Copy lah permalink (URL) dari halaman privacy policy tersebut,lalu kembali ke “dashboard” dan klik lah “layout”
klik “link partner” atau page element yang posisinya di sidebar lalu copy lah link privacy policy tersebut di bagian “link partner” dan jangan lupa beri title “Privacy Policy”
setelah berhasil masuk dalam link partner maka selesailah proses pembuatan privacy policy untuk blog anda
2. Untuk wordpressklik “write” lalu pilih lah “write page” selanjutnya copylah Pernyataan Privacy Policy yang telah dibuat tadi lalu di paste di bagian write page.Setelah itu klik “publish”.
Klik “visit site” dan selesai lah pembuatan halaman privacy policy.Namun adakalanya theme atau template wordpress tidak bisa langung menampilkan halaman privacy policy di depan. Solusinya klik “manage page” lalu copylah link url atau permalink dari halaman privacy policy tersebut (klik kanan mouse anda pilih copy link location)selanjutnya pindahkan link url tersebut di bagian blogroll atau link partner.Maka halaman privacy policy akan bisa muncul di depan
from abil.com
Dan berikut saya akan buatkan panduan singkat tentang bagaimana membuat halaman privacy policy di blog kita,baik untuk blogger maupun wordpress.
Sebelumnya siapkan url website atau blog anda dan masukan ke dalam
link berikut :
1.http://www.serprank.com/privacy-policy-generator/index.php
2.atau di www.the-dma.org/privacy/privacypolicygenerator.shtml
kedua link diatas bisa membuatkan anda sebuah halam privacy policy secara instant (jadi gak usah pusing ngarang bahasa inggris nya,paling juga seminggu nggak kelar kalo ngarang…he..he )
Dan link pertama kayaknya lebih disuka pengguna,karena lebih simple tinggal memasukan url website anda,dan isikan email,centang google adsense lalu klik create privacy policy,dah jadi deh privacy policy nya
lalu copy Privacy policy yang telah jadi tadi,dengan langkah-langkah sebagai berikut ;
1.untuk blogger ;
posting privacy policy di posting biasa tapi set up tanggal posting untuk tanggal yang lama,agar tidak akan muncul di halaman utama.Klik new post,paste privacy policy tadi ke halaman posting
selanjutnya klik post option untuk megatur tanggal posting seolah-olah telah lama agar halam privacy policy tidak muncul dihalaman depan.
Setelah itu klik publish,bila telah sukses terpublish,klik view Blog,dan klik judul Privacy Policy (itu merupakan halaman permalink privacy Policy web anda.Copy lah permalink (URL) dari halaman privacy policy tersebut,lalu kembali ke “dashboard” dan klik lah “layout”
klik “link partner” atau page element yang posisinya di sidebar lalu copy lah link privacy policy tersebut di bagian “link partner” dan jangan lupa beri title “Privacy Policy”
setelah berhasil masuk dalam link partner maka selesailah proses pembuatan privacy policy untuk blog anda
2. Untuk wordpressklik “write” lalu pilih lah “write page” selanjutnya copylah Pernyataan Privacy Policy yang telah dibuat tadi lalu di paste di bagian write page.Setelah itu klik “publish”.
Klik “visit site” dan selesai lah pembuatan halaman privacy policy.Namun adakalanya theme atau template wordpress tidak bisa langung menampilkan halaman privacy policy di depan. Solusinya klik “manage page” lalu copylah link url atau permalink dari halaman privacy policy tersebut (klik kanan mouse anda pilih copy link location)selanjutnya pindahkan link url tersebut di bagian blogroll atau link partner.Maka halaman privacy policy akan bisa muncul di depan
from abil.com
15 May 2008
Mendaki Gunung Properti

Awal Mei yang lalu saya joint di James Property Investor. Banyak Rahasia di properti yang diungkap Pak James. Diantaranya cara menilai properti ( market replacement), memperkirakan biaya likuidasi ( yang akan dibayar oleh bank) serta trik dapat pinjaman dari Bank ;-). Banyak sekali seluk beluk properti dan rahasianya yang didiskusikan oleh peserta. 2 hari rasanya tidak cukup untuk diskusi property...saatnya Action..Action...!
19 November 2007
100 Great Headline
# How to Win Friends and Influence People
# How to Swim with The Sharks without Being Eaten Alive
# Free to Manufacturers. Write for Brochures You Want.
# The Last 2 Hours are the Longest - and Those Are the 2 Hours You Save
# Profits That Lie Hidden In Your Farm
# Why Some Foods "Explode" in Your Stomach
# How To Avoid Mental Hazards
# Five Familiar Skin Troubles - Which do You Want to Overcome?
# How I Improved My Memory in One Evening
# Thousands Have This Priceless Gift - but Never Discover It!
# For People Who Don't Have Time for Unimportant Books
# Free Book Tells You 12 Secrets of Better Lawn Care
# The Secret to Being Wealthy
# To Men Who Want to Quit Working Some Day
# Imagine Holding an Audience Spellbound for 30 Minutes
# New Shampoo Leaves Your Hair Smoother - Easier to Manage
# Keep Your Dog safe This Summer!
# Great New Discovery Kills Kitchen Odors Quick!
# For The Woman Who Looks Younger than She Is
# Check the Kind of Body You Want
# "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"
# The Instrument of the Immortals
# Why Wall Street Journal readers Live Better
# "Dear American Tourister: You Saved My Life"
# Girls! Want Quick Curls?
# You May Be Eating More Salt Than You Should
# Get Rid of That Humidity!
# How You can Get a Quick Loan of $1,000
# Become a Well Paid Hotel/Motel Executive
# How To Get More Energy From The Food You Eat
# They Grinned When the waiter Spoke to Me in French
# Imagine Harry and Me Advertising our Pears in Fortune!
# My Sears Kenmore Sewing Machine has 9 Different Stitches - Imagine!
# How To Rob Banks Legally
# You Can Make Big Money Easily
# Get Rid of Money Worries for Good
# Break Out of Jail!
# Tenants Mysteriously Disappear from the Carrboro Apartment Complex!
# Will You Help me Free Gina?
# They Laughed When I Sat Down at The Piano - But Then I Started to Play!
# Thousands Now Play Who Never Thought They Could
# Does Your Child Ever Embarrass You?
# You Can Laugh at Money Worries - if You Follow This Simple Plan
# How I Made a Fortune With a Fool Idea
# Whose Fault When Children Disobey?
# A Little Mistake That Cost a Farmer $3,000 a Year
# Do You Make These Mistakes in English?
# How I Improved My Memory in One Evening
# Satisfaction Guaranteed - or Your Money Back!
# Do You Do Any Of These Embarrassing Things?
# Suppose This happened On Your Wedding Day!
# Six Types of Investors - Which Group Are You In?
# To People Who Want To Write - But Can't Get Started
# The Crimes We Commit Against Our Stomachs
# How to Do Wonders with a Little Land!
# "Here's an Extra $50, Grace"
# A Wonderful Two Years Trip at Full Pay - but only men with imagination can take it
# A $10,000 Mistake!
# The Greatest Reason in The World
# The Man in the Hathaway Shirt
# Dare To Be Rich!
# But What if You Could See Her Naked?
# A Startling Fact About Money
# How To Discover What You Are Really Good At
# How To Write a Business Letter?
# Give Back What They Deserve
# The Secrets of Making People Like You
# Advice to Wives Whose Husbands Don't Save Money
# How a New Discovery Made a Plain Girl Beautiful
# Don't Even Think About Buying New Home Without Reading This Report!
# How To Start from Scratch and Become a PO Box Millionaire
# The Secret of Having Good Luck
# How To Get Rich Reading Classified Ads
# How To Form Your Corporation Without a Lawyer for Under $50
# Seven Steps to Financial Freedom
# How To Write a Hit Song and Sell It
# Who is Making a Bundle and How
# How The Experts Buy and Sell Gold and Silver
# Want to Be a Legal Investigator?
# How To Write a Good Advertisement
# 7 ways to Collect Your Unpaid Bills
# This is Marie Antoinette - Ridding To Her Death
# The Child Who Won the Hearts of All
# How To Burn Off Body Fat, Hour-by-Hour
# Is Your Home Picture Poor?
# Need More Money!
# "I liked this product so much - that I bought the company!"
# Why Some People Almost Always Make Money in The Stock Market?
# What Your Lawyer Doesn't Want You to Know
# Is The Life of a Child Worth $1 to You?
# 161 New Ways to a Man's Heart - in This fascinating Book
# How To Give Your Children Extra Iron - 3 Delicious Ways
# Often a Bridesmaid - Never a Bride!
# Little Leaks That Keep Men Poor
# Have You Ever Seen a Grown Man Cry?
# How Much is Your Working "Tension" Costing Your Company?
# Take This One Minute Test!
# Here Is a Quick way to Break Up a Cold
# "I lost my bulges - and save money too!"
# The Truth About Getting Rich
# Do Your Employee Work as Slowly as They read?
# The Most Expensive Mistake of Your Life
# How to Swim with The Sharks without Being Eaten Alive
# Free to Manufacturers. Write for Brochures You Want.
# The Last 2 Hours are the Longest - and Those Are the 2 Hours You Save
# Profits That Lie Hidden In Your Farm
# Why Some Foods "Explode" in Your Stomach
# How To Avoid Mental Hazards
# Five Familiar Skin Troubles - Which do You Want to Overcome?
# How I Improved My Memory in One Evening
# Thousands Have This Priceless Gift - but Never Discover It!
# For People Who Don't Have Time for Unimportant Books
# Free Book Tells You 12 Secrets of Better Lawn Care
# The Secret to Being Wealthy
# To Men Who Want to Quit Working Some Day
# Imagine Holding an Audience Spellbound for 30 Minutes
# New Shampoo Leaves Your Hair Smoother - Easier to Manage
# Keep Your Dog safe This Summer!
# Great New Discovery Kills Kitchen Odors Quick!
# For The Woman Who Looks Younger than She Is
# Check the Kind of Body You Want
# "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock"
# The Instrument of the Immortals
# Why Wall Street Journal readers Live Better
# "Dear American Tourister: You Saved My Life"
# Girls! Want Quick Curls?
# You May Be Eating More Salt Than You Should
# Get Rid of That Humidity!
# How You can Get a Quick Loan of $1,000
# Become a Well Paid Hotel/Motel Executive
# How To Get More Energy From The Food You Eat
# They Grinned When the waiter Spoke to Me in French
# Imagine Harry and Me Advertising our Pears in Fortune!
# My Sears Kenmore Sewing Machine has 9 Different Stitches - Imagine!
# How To Rob Banks Legally
# You Can Make Big Money Easily
# Get Rid of Money Worries for Good
# Break Out of Jail!
# Tenants Mysteriously Disappear from the Carrboro Apartment Complex!
# Will You Help me Free Gina?
# They Laughed When I Sat Down at The Piano - But Then I Started to Play!
# Thousands Now Play Who Never Thought They Could
# Does Your Child Ever Embarrass You?
# You Can Laugh at Money Worries - if You Follow This Simple Plan
# How I Made a Fortune With a Fool Idea
# Whose Fault When Children Disobey?
# A Little Mistake That Cost a Farmer $3,000 a Year
# Do You Make These Mistakes in English?
# How I Improved My Memory in One Evening
# Satisfaction Guaranteed - or Your Money Back!
# Do You Do Any Of These Embarrassing Things?
# Suppose This happened On Your Wedding Day!
# Six Types of Investors - Which Group Are You In?
# To People Who Want To Write - But Can't Get Started
# The Crimes We Commit Against Our Stomachs
# How to Do Wonders with a Little Land!
# "Here's an Extra $50, Grace"
# A Wonderful Two Years Trip at Full Pay - but only men with imagination can take it
# A $10,000 Mistake!
# The Greatest Reason in The World
# The Man in the Hathaway Shirt
# Dare To Be Rich!
# But What if You Could See Her Naked?
# A Startling Fact About Money
# How To Discover What You Are Really Good At
# How To Write a Business Letter?
# Give Back What They Deserve
# The Secrets of Making People Like You
# Advice to Wives Whose Husbands Don't Save Money
# How a New Discovery Made a Plain Girl Beautiful
# Don't Even Think About Buying New Home Without Reading This Report!
# How To Start from Scratch and Become a PO Box Millionaire
# The Secret of Having Good Luck
# How To Get Rich Reading Classified Ads
# How To Form Your Corporation Without a Lawyer for Under $50
# Seven Steps to Financial Freedom
# How To Write a Hit Song and Sell It
# Who is Making a Bundle and How
# How The Experts Buy and Sell Gold and Silver
# Want to Be a Legal Investigator?
# How To Write a Good Advertisement
# 7 ways to Collect Your Unpaid Bills
# This is Marie Antoinette - Ridding To Her Death
# The Child Who Won the Hearts of All
# How To Burn Off Body Fat, Hour-by-Hour
# Is Your Home Picture Poor?
# Need More Money!
# "I liked this product so much - that I bought the company!"
# Why Some People Almost Always Make Money in The Stock Market?
# What Your Lawyer Doesn't Want You to Know
# Is The Life of a Child Worth $1 to You?
# 161 New Ways to a Man's Heart - in This fascinating Book
# How To Give Your Children Extra Iron - 3 Delicious Ways
# Often a Bridesmaid - Never a Bride!
# Little Leaks That Keep Men Poor
# Have You Ever Seen a Grown Man Cry?
# How Much is Your Working "Tension" Costing Your Company?
# Take This One Minute Test!
# Here Is a Quick way to Break Up a Cold
# "I lost my bulges - and save money too!"
# The Truth About Getting Rich
# Do Your Employee Work as Slowly as They read?
# The Most Expensive Mistake of Your Life
14 November 2007
How I Made $2271.64 In 3 Days.....
I could easily write a 100-150 page report on how I did this. I'm going to go through how I did this step-by-step and will try to be as concise and clear as possible.
Step #1: Niche Research - I wanted to find a niche where I knew people were spending money over and over again. I first thought of topics that were close to home. Aha....I was very good at dating. So good, in fact, that I was helping other men how to do it for a fee. My friends kept telling me to write a book about it. But I wasn't sure. Mind you, this was over 3 years ago but this is the same process I use today. Again, I cannot give away all the details, but this is the crux of it.Keyword Elite had not even been coded yet when I first did this. So I used the free Overture keyword research tool as well as Wordtracker.
a))http://inventory.overture.com/d/sea.../suggestion/
The max bid tool:http://uv.bidtool.overture.com/d/US...ols/bidtool/
Google Sets:http://labs.google.com/sets
Webmaster's Tool Kit:http://www.webmaster-toolkit.com/ke...h-tool.shtml
And I also used Jeff's Adword Analyzer, which still kicks some pretty good ass:http://adwordanalyzer.com/ (Nope, I'm not an affiliate).
b)) First looked at keywords with 25,00 - 120,000 monthly searches and then checked how much they cost. Adword Analyzer, Keyword Locator, and Keyword Elite are great tools for this. There are other tools that work really well also, but these are the ones I use and the ones that have earned me a good living.Typed in all the keywords that were on the first page results. I then looked at the competitors on both the natural results and the PPC results. I then go to each of their websites, subscribe to their newsletters or free reports if they have any and I take MASSIVE amount of notes on what they are doing right and what I can do better. And I always find things that I can do better or at least with a slightly different USP (aka as a "hook").
Step #2 - Feasibility Study: - Does this niche have potential to make me a profit? There are literally dozens of different approaches I can take here, some of them are very complicated and involve a lot of math. But who would have thought that one of the simplest approaches has proven to be one of the most effective.I join 2 to 4 of the top affiliate programs in the niche. I set up a landing page and start sending PPC traffic from Google and sometimes even Yahoo Search. I aim for at least 100 visitors per day and factor in a 1% sales conversion rate and a 5% refund rate. If I break even after 1,000 visitors, then I know I have a winner. Think about it. If the commission is 50% and I'm making some money, imagine how much better it would be if I had my own product. Sometimes I still go forward with a project even if it is NOT profitable because I know if I keep even 75-90% of all the profits and add a back-end strategy I can make money. I realize I am over-simplifying this process but this should get the creative juices flowing.
Step #3 - Product Creation: After using anywhere from 100 to 3,000 keywords, depending on the niche, price point, and average cost per click (ACPC) I decide to create the product. I either research it myself (recommended if you're on a tight budget) or I hire someone to do it. A quick way to create a product is to find someone in your local area to interview and make a podcast out of it or an audio CD or a DVD, which you can sell more more since it has a perceived higher value.
Step #4 - Sales Copy: I then set up a squeeze page, very much like the one at www.doubleyourdating.com and make it almost irresistible for people to opt-in. I create an initial 5 to 10 series of emails to EDUCATE my visitor. I also send out one broadcast about once or twice a week to stay in touch with those in my autoresponder system who have already gone through the 5 to 10 lessons. This is just to get you started. I really try to write enough emails to cover 6-12 months where they receive an email from me every 1 to 2 weeks.This will bring in sales like clockwork once you've hit momentum (which means the point where you have enough emails in your responder database where people just start buying. I refer to this as your autoresponder mutual fund because it is an ASSET that you can later sell for big money to large corporations. Think an email list of 10,000 people is only worth 5 or 10k? Not even close. Companies are willing to pay top dollar for a quality list.So I set up a squeeze page, then a thank you page to remind them to check their email, and I have a link on the thank you page that says "click here to continue" so that they can be directed to your sales page. I've seen too many squeeze pages that neglect this....and it's costing them the immediate sale for those that are "desperate buyers".
Step #5 - An E-mail Autoresponder Series: Now the squeeze page isn't there just for show. I will take anywhere from 25 to 50% of the content in the ebook or other infoproduct and I'll use that content to create a series of 5 to 10 lessons. Here's a trick that I learned from one of my mentors. While I might only have ten lessons, I also do a broadcast to my list 2 to 4 times a month. If the broadcast is a timeless form of useful content, I simply ADD it to my already existing autoresponder series! So by the time 6 months goes buy, guess what? You've now got an added set of emails that will last at least 6 months! What does this mean for you? You'll be making sales from people who might take that added 10, 15, or even 50 contacts from you before they buy from you.For whatever reason they were not READY to buy from you when they read your sales copy. I still have subscribers who've been with me for more than a year tell me, "I plan on buying your ebook someday, when I'm good and ready." And many of them do. How long should your responder series go until? As long as possible. How many days in between the series? Well, I'll leave that up to you to test because it varies. Usually I'll space the lessons every 2 to 4 days and then once the email lessons are up I'll add a broadcast once a week or bi-weekly. Staying in touch with your list and giving them freebies such as teleseminars, free reports, free podcasts and videos.....go a LONG way in building trust and REPEAT buyers.
Step #6 - The Ten Dollar Broadcast PDF Report: While I was making some sales with my lead product, an ebook. It took me about 90 days of using PPC advertising to build a list of 2,200 double, opt-in prospects. So I decided to spend a day writing a 65 page PDF report that covered 5 important subtopics in this niche (dating advice for men, which as you may know is a very crowded and competitive market place). I sent out the broadcast around 6:07 pm PST / 9:07 EST on Sunday. And today is now Tuesday late at night. The report cost $10 and after Paypal fees I made about $9.31 for each sale. So far I've had 244 sales!
Now, that's pretty high. During those 90 days that I was building my list I also did the following:1. Sent my entire list a free 45 page field report that basically shared a night on the town on how I picked up on this incredible woman at a nightclub. Because it was a TRUE story it came across that way in the report.2. I held a free teleseminar, which I didn't even record, and gave away even more free and valuable content. This allowed my subscribers to hear my voice, my personality, and created more of a bond with many of them.3. I sent approx. 6 to 10 articles, each covering a very SPECIFIC topic.
I got the topic ideas by simply sending out a broadcast using my Aweber account asking them what their #1 issue what with dating women. They told me and I delivered the articles. Now I've got a small confession to make, I didn't send out that broadcast to the rest of my 8,000 plus subscribers that I had built using another dating niche website. So that's going to go out as soon as revise and add even more content to the orignal $10 report. So I'm going to send that revised report to the existing buyers which will also keep my refund rate really low (so far not one single refund yet). I'm also going to hold a surprise teleseminar for those customers and I'm going to spend 2 hours answering their questions and expounding on that report they just bought.I haven't even pitched them my $227 CD audio course, but I'm confident a good % of them will buy it because I've given them so much value. I know I can crank out a new report every month if I wanted to and duplicate these results. But I'd rather create a membership site than do that (it's smarter and creates even more residual income).I just wanted to share this success from one of my niche sites.
If a dummy like me can do it, so can you. I realize that this whole process actually took me 90 days, but I want you to look at the context on why I'm willing to actually lose money sometimes while building my list using PPC. If I'm close to break even and I have back ends such as competitor's affiliate programs or a high ticket back end then I'll go for it.As you can see, as your list gets bigger you can even send out a $10 report and you'll capture all those people that would not initially spend any money on your 24.95, 27.77, 39.95, or 47 dollar ebook. This ten dollar report also netted me more subscribers to my newsletter, a few more ebook sales, and a couple higher ticket back end sales.
But the $2271.64 figure is my net profit after expenses, but not after taxes. Even so it's a good chunk of change for a couple days of work.Keep your eye on the prize and don't believe people when they say PPC doesn't work at all. I'm living proof and this is just one niche that I'm in. You CAN do it.
Warmly,Rod Cortez
Step #1: Niche Research - I wanted to find a niche where I knew people were spending money over and over again. I first thought of topics that were close to home. Aha....I was very good at dating. So good, in fact, that I was helping other men how to do it for a fee. My friends kept telling me to write a book about it. But I wasn't sure. Mind you, this was over 3 years ago but this is the same process I use today. Again, I cannot give away all the details, but this is the crux of it.Keyword Elite had not even been coded yet when I first did this. So I used the free Overture keyword research tool as well as Wordtracker.
a))http://inventory.overture.com/d/sea.../suggestion/
The max bid tool:http://uv.bidtool.overture.com/d/US...ols/bidtool/
Google Sets:http://labs.google.com/sets
Webmaster's Tool Kit:http://www.webmaster-toolkit.com/ke...h-tool.shtml
And I also used Jeff's Adword Analyzer, which still kicks some pretty good ass:http://adwordanalyzer.com/ (Nope, I'm not an affiliate).
b)) First looked at keywords with 25,00 - 120,000 monthly searches and then checked how much they cost. Adword Analyzer, Keyword Locator, and Keyword Elite are great tools for this. There are other tools that work really well also, but these are the ones I use and the ones that have earned me a good living.Typed in all the keywords that were on the first page results. I then looked at the competitors on both the natural results and the PPC results. I then go to each of their websites, subscribe to their newsletters or free reports if they have any and I take MASSIVE amount of notes on what they are doing right and what I can do better. And I always find things that I can do better or at least with a slightly different USP (aka as a "hook").
Step #2 - Feasibility Study: - Does this niche have potential to make me a profit? There are literally dozens of different approaches I can take here, some of them are very complicated and involve a lot of math. But who would have thought that one of the simplest approaches has proven to be one of the most effective.I join 2 to 4 of the top affiliate programs in the niche. I set up a landing page and start sending PPC traffic from Google and sometimes even Yahoo Search. I aim for at least 100 visitors per day and factor in a 1% sales conversion rate and a 5% refund rate. If I break even after 1,000 visitors, then I know I have a winner. Think about it. If the commission is 50% and I'm making some money, imagine how much better it would be if I had my own product. Sometimes I still go forward with a project even if it is NOT profitable because I know if I keep even 75-90% of all the profits and add a back-end strategy I can make money. I realize I am over-simplifying this process but this should get the creative juices flowing.
Step #3 - Product Creation: After using anywhere from 100 to 3,000 keywords, depending on the niche, price point, and average cost per click (ACPC) I decide to create the product. I either research it myself (recommended if you're on a tight budget) or I hire someone to do it. A quick way to create a product is to find someone in your local area to interview and make a podcast out of it or an audio CD or a DVD, which you can sell more more since it has a perceived higher value.
Step #4 - Sales Copy: I then set up a squeeze page, very much like the one at www.doubleyourdating.com and make it almost irresistible for people to opt-in. I create an initial 5 to 10 series of emails to EDUCATE my visitor. I also send out one broadcast about once or twice a week to stay in touch with those in my autoresponder system who have already gone through the 5 to 10 lessons. This is just to get you started. I really try to write enough emails to cover 6-12 months where they receive an email from me every 1 to 2 weeks.This will bring in sales like clockwork once you've hit momentum (which means the point where you have enough emails in your responder database where people just start buying. I refer to this as your autoresponder mutual fund because it is an ASSET that you can later sell for big money to large corporations. Think an email list of 10,000 people is only worth 5 or 10k? Not even close. Companies are willing to pay top dollar for a quality list.So I set up a squeeze page, then a thank you page to remind them to check their email, and I have a link on the thank you page that says "click here to continue" so that they can be directed to your sales page. I've seen too many squeeze pages that neglect this....and it's costing them the immediate sale for those that are "desperate buyers".
Step #5 - An E-mail Autoresponder Series: Now the squeeze page isn't there just for show. I will take anywhere from 25 to 50% of the content in the ebook or other infoproduct and I'll use that content to create a series of 5 to 10 lessons. Here's a trick that I learned from one of my mentors. While I might only have ten lessons, I also do a broadcast to my list 2 to 4 times a month. If the broadcast is a timeless form of useful content, I simply ADD it to my already existing autoresponder series! So by the time 6 months goes buy, guess what? You've now got an added set of emails that will last at least 6 months! What does this mean for you? You'll be making sales from people who might take that added 10, 15, or even 50 contacts from you before they buy from you.For whatever reason they were not READY to buy from you when they read your sales copy. I still have subscribers who've been with me for more than a year tell me, "I plan on buying your ebook someday, when I'm good and ready." And many of them do. How long should your responder series go until? As long as possible. How many days in between the series? Well, I'll leave that up to you to test because it varies. Usually I'll space the lessons every 2 to 4 days and then once the email lessons are up I'll add a broadcast once a week or bi-weekly. Staying in touch with your list and giving them freebies such as teleseminars, free reports, free podcasts and videos.....go a LONG way in building trust and REPEAT buyers.
Step #6 - The Ten Dollar Broadcast PDF Report: While I was making some sales with my lead product, an ebook. It took me about 90 days of using PPC advertising to build a list of 2,200 double, opt-in prospects. So I decided to spend a day writing a 65 page PDF report that covered 5 important subtopics in this niche (dating advice for men, which as you may know is a very crowded and competitive market place). I sent out the broadcast around 6:07 pm PST / 9:07 EST on Sunday. And today is now Tuesday late at night. The report cost $10 and after Paypal fees I made about $9.31 for each sale. So far I've had 244 sales!
Now, that's pretty high. During those 90 days that I was building my list I also did the following:1. Sent my entire list a free 45 page field report that basically shared a night on the town on how I picked up on this incredible woman at a nightclub. Because it was a TRUE story it came across that way in the report.2. I held a free teleseminar, which I didn't even record, and gave away even more free and valuable content. This allowed my subscribers to hear my voice, my personality, and created more of a bond with many of them.3. I sent approx. 6 to 10 articles, each covering a very SPECIFIC topic.
I got the topic ideas by simply sending out a broadcast using my Aweber account asking them what their #1 issue what with dating women. They told me and I delivered the articles. Now I've got a small confession to make, I didn't send out that broadcast to the rest of my 8,000 plus subscribers that I had built using another dating niche website. So that's going to go out as soon as revise and add even more content to the orignal $10 report. So I'm going to send that revised report to the existing buyers which will also keep my refund rate really low (so far not one single refund yet). I'm also going to hold a surprise teleseminar for those customers and I'm going to spend 2 hours answering their questions and expounding on that report they just bought.I haven't even pitched them my $227 CD audio course, but I'm confident a good % of them will buy it because I've given them so much value. I know I can crank out a new report every month if I wanted to and duplicate these results. But I'd rather create a membership site than do that (it's smarter and creates even more residual income).I just wanted to share this success from one of my niche sites.
If a dummy like me can do it, so can you. I realize that this whole process actually took me 90 days, but I want you to look at the context on why I'm willing to actually lose money sometimes while building my list using PPC. If I'm close to break even and I have back ends such as competitor's affiliate programs or a high ticket back end then I'll go for it.As you can see, as your list gets bigger you can even send out a $10 report and you'll capture all those people that would not initially spend any money on your 24.95, 27.77, 39.95, or 47 dollar ebook. This ten dollar report also netted me more subscribers to my newsletter, a few more ebook sales, and a couple higher ticket back end sales.
But the $2271.64 figure is my net profit after expenses, but not after taxes. Even so it's a good chunk of change for a couple days of work.Keep your eye on the prize and don't believe people when they say PPC doesn't work at all. I'm living proof and this is just one niche that I'm in. You CAN do it.
Warmly,Rod Cortez
13 November 2007
AdWords Success Secrets REVEALED!
by Matt MacPherson
This is my much overdue contribution to the Warrior Forum. Enjoy. I start with the basics and gradually go more advanced. If you can add something specific of value to this thread, I will buy you a $15 beer. It’s not much, but you get the feeling of “winning”.
Create very specific AdGroups. Specific AdGroups are of the utmost importance. If you can't get this down pat you will almost certainly lose money. Create AdGroups around bolded keywords. So, for example, if you were advertising a weight loss program you would create an AdGroup for "Fast Weight Loss", "Rapid Weight Loss", "Weight Loss Diet", How to Lose Weight", etc.
Make sure your ad copy is very good. The higher your CTR, the less you pay per click.The title should contain the keywords you created the AdGroup around (these keywords will be bold). For example: "Fast Weight Loss Tips" for the "Fast Weight Loss" AdGroup.
This is a simple, boring and EFFECTIVE title. Don't try anything fancy. Focus on making the title bolded with relevant copy.Secondly, focus on benefits in the Line 1 and Line 2 sections. A lot of gurus say to include a feature on line 1 and then a benefit on line 2. I have personally found that the more benefit you include the better.Line1: Rapidly Lose Weight In 7 DaysLine2 : 88.3% Success Rate - Quick & EasyI have found that adding a "success rate" really boosts CTR. If you have it in Line1, it increases it even more, my tests have shown. The success rate must be believable and specific. Add a decimal place or two.The first word on Line1 is also very important. Great starter words that boost CTR are as follows: New, Discover, Free, Easy, Quick. There are many more. Split test as many as you can.
Next up would be continuously split testing different ad variations. Set the rotation to be even so the ads are displayed 50/50. You can set this under campaign options. I always try to have 2 ad variations running under each separate AdGroup at all times. Or at least for my most clicked ads. Most of the time, any boost in CTR discovered in one AdGroup will transfer over into your other AdGroups.The split testing tool I use (in order to determine statistical accuracy) is located here. It’s free.
If you’re not adding negative keywords you’re wasting tons of money. Go to the free keyword tool from WordTracker and type in keywords relating to your niche. Find all the words that look like they’re not relevant to whatever it is you’re selling. Add as many non-relevant searches as you possibly can. For example, if you are selling a weight loss ebook, you would add the word “pills” and “pill”. Anyone searching for “weight loss pill” will not see your add. Add as many of these as you can! It will boost your conversion rate, CTR and overall ROI.
Last on the list is conversion tracking. Install the Google conversion tracking tool onto your thank you page so you can monitor specifically what AdGroups make the most money for you. Over time, you will know exactly what your cost per conversion is.
If you sell your product for $47 and your cost per conversion is $15, then you’re making a very healthy profit! Continually monitor each AdGroup and each keyword over the span of many conversions. Weed out every unprofitable keyword you can and watch your bottom line grow stronger.If you don’t sell your own product and promote as an affiliate, email the owner of the website and ask if they could install your conversion tracking code on their thank you page. If you’ve been doing a good job as an affiliate and making the vendor money, they should install it for you. Nevertheless, make it to their benefit as much as you possibly can when emailing them.If you can add anything to add, please do so. If I can personally benefit from your tip, I’ll send you a $15 beer. You can post tips about the content network, how to boost CTR, copywriting ads, etc
This is my much overdue contribution to the Warrior Forum. Enjoy. I start with the basics and gradually go more advanced. If you can add something specific of value to this thread, I will buy you a $15 beer. It’s not much, but you get the feeling of “winning”.
Create very specific AdGroups. Specific AdGroups are of the utmost importance. If you can't get this down pat you will almost certainly lose money. Create AdGroups around bolded keywords. So, for example, if you were advertising a weight loss program you would create an AdGroup for "Fast Weight Loss", "Rapid Weight Loss", "Weight Loss Diet", How to Lose Weight", etc.
Make sure your ad copy is very good. The higher your CTR, the less you pay per click.The title should contain the keywords you created the AdGroup around (these keywords will be bold). For example: "Fast Weight Loss Tips" for the "Fast Weight Loss" AdGroup.
This is a simple, boring and EFFECTIVE title. Don't try anything fancy. Focus on making the title bolded with relevant copy.Secondly, focus on benefits in the Line 1 and Line 2 sections. A lot of gurus say to include a feature on line 1 and then a benefit on line 2. I have personally found that the more benefit you include the better.Line1: Rapidly Lose Weight In 7 DaysLine2 : 88.3% Success Rate - Quick & EasyI have found that adding a "success rate" really boosts CTR. If you have it in Line1, it increases it even more, my tests have shown. The success rate must be believable and specific. Add a decimal place or two.The first word on Line1 is also very important. Great starter words that boost CTR are as follows: New, Discover, Free, Easy, Quick. There are many more. Split test as many as you can.
Next up would be continuously split testing different ad variations. Set the rotation to be even so the ads are displayed 50/50. You can set this under campaign options. I always try to have 2 ad variations running under each separate AdGroup at all times. Or at least for my most clicked ads. Most of the time, any boost in CTR discovered in one AdGroup will transfer over into your other AdGroups.The split testing tool I use (in order to determine statistical accuracy) is located here. It’s free.
If you’re not adding negative keywords you’re wasting tons of money. Go to the free keyword tool from WordTracker and type in keywords relating to your niche. Find all the words that look like they’re not relevant to whatever it is you’re selling. Add as many non-relevant searches as you possibly can. For example, if you are selling a weight loss ebook, you would add the word “pills” and “pill”. Anyone searching for “weight loss pill” will not see your add. Add as many of these as you can! It will boost your conversion rate, CTR and overall ROI.
Last on the list is conversion tracking. Install the Google conversion tracking tool onto your thank you page so you can monitor specifically what AdGroups make the most money for you. Over time, you will know exactly what your cost per conversion is.
If you sell your product for $47 and your cost per conversion is $15, then you’re making a very healthy profit! Continually monitor each AdGroup and each keyword over the span of many conversions. Weed out every unprofitable keyword you can and watch your bottom line grow stronger.If you don’t sell your own product and promote as an affiliate, email the owner of the website and ask if they could install your conversion tracking code on their thank you page. If you’ve been doing a good job as an affiliate and making the vendor money, they should install it for you. Nevertheless, make it to their benefit as much as you possibly can when emailing them.If you can add anything to add, please do so. If I can personally benefit from your tip, I’ll send you a $15 beer. You can post tips about the content network, how to boost CTR, copywriting ads, etc
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